The sun sets on the horizon,
The sky is painted with hues of orange and pink,
The birds fly back to their nests,
And the world is at peace.
The stars twinkle in the night sky,
The moon shines bright and clear,
The crickets chirp and the owls hoot,
And the world is at rest.
The sun rises in the morning,
The sky is painted with hues of blue and yellow,
The birds sing their morning songs,
And the world awakens.
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Anyone have advise I just started a new shop selling art prints
Looking for the best digital products to sell on Etsy? You’re in the right place.
Most people think of Etsy as a marketplace for handmade products and craft supplies, but it’s also a great place to sell digital downloads.
In fact, selling digital downloads on Etsy tends to be much more lucrative. There are very few overheads. And unlike physical products, you only have to create digital files once, and you can sell them again and again without having to worry about inventory.
The only problem is finding digital products to sell on Etsy.
To help you decide, we’ve compiled a list of the best digital products to sell on Etsy, alongside examples of successful Etsy shops that are already selling them.
If you want to sell digital products on Etsy in the category of arts & crafts here are some suggestions for you, along with examples of successful businesses.
Etsy’s target market is primarily makers and crafters, so it makes sense that crochet patterns would be one of the best-selling digital product categories. In case you didn’t already know, crochet is a type of needlecraft in which a hook and loops of yarn are used to create fabrics.
Crochet patterns are instructions that show you how to create certain designs and typically include diagrams and step-by-step guides with photos.
This wonderful collection of crochet hoop earring patterns by HappyPattyCrochet shows how lucrative selling crochet patterns can be. They’ve sold almost 50k digital products to date. And at over $12 per sale, that’s over half a million dollars in revenue. Part of that success is no doubt down to the eye-catching listing photos and the fact that the seller is offering 6 different patterns in one bundle.
Sewing patterns are digital downloads that show you how to sew fabric into clothing. They usually include layout templates, step-by-step guides, and visual instructions. You can deliver your sewing patterns in a PDF format for customers to print off at home.
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Here’s a great example of a sewing patternseller that’s killing it on Etsy, with over 21k sales to date. These Daphna trousers patterns are incredibly popular, and it’s clear why—they look great and are very on-trend right now. Learn from this example and try creating your own sewing patterns for emerging fashion trends.
If you thought coloring books were just for kids, think again. Coloring books for adults are all the rage these days, so it’s not surprising that this form of digital product tends to sell really well on sites like Etsy, where customers tend to be more artistically inclined.
Here’s a great example of printable coloring pages from Etsy seller MyPrintsCollection. The set contains over 200 pages with geometric patterns. To add value, the seller has included a bonus of 9 crayon Procreate brushes for buyers that want to color them in digitally. It has thousands of sales.
When the holiday season rolls around, shoppers rush out to buy wrapping paper. But wrapping paper in retail stores tends to be overpriced, which is why lots of savvy shoppers choose to buy digital wrapping paper patterns and print them at home instead. Try selling your own wrapping paper patterns on Etsy. Naturally, sales will usually peak around the holiday period.
If you want to sell digital products on Etsy in the category of graphic design here are some suggestions for you, along with examples of successful businesses.
Lightroom presets are essentially custom filters that you can add to your photos in Adobe Lightroom. With so many Instagram influencers and amateur photographers out there, there’s a huge market demand on Etsy for high-quality lightroom presets that give photos a unique aesthetic.
Check out this printable secret-garden-themed paper pack by Etsy seller VectoriaDesigns
This is one of the best-selling Lightroom presets on Etsy, with thousands of sales to date. It’s marketed specifically to influencersc, which is a key market for preset sellers
Learn more in our guide on how to make and sell Lightroom presets.
Procreate is a popular graphics editor app for the iPad. It comes with a bunch of default brushes, but that’s not enough for many graphic designers. As such, there’s a lot of money to be made by designing and selling custom, hand-crafted procreate brushes on Etsy.
DrifterStudio has sold thousands of Procreate brushes on Etsy. As you can see, this product has focused specifically on watercolor brushes, which are in high demand
Photoshop actions are a series of pre-recorded editing tasks that you can install and play on any file to create unique effects. It provides an easy way for designers to apply certain effects again and again on any photo without having to edit it manually. There are actions for all sorts of things. For example, there are actions that make 2D illustrations look 3D, and actions that turn photos into sketch art.
This awesome actions bundle by PrintableArtDigital turns your photos into cartoons or vector art.
Wall art is one of the most popular products sold on Etsy. If you’re a talented artist or designer, you can create digital versions of your artwork and sell it as wall art for people to print themselves at home.
Stylish map prints are all the rage right now. And Etsy seller PaperEmporiumCo has cashed in on the hype by selling custom wall art map prints for any location
Procreate is a popular graphics editor app for the iPad. It comes with a bunch of default brushes, but that’s not enough for many graphic designers. As such, there’s a lot of money to be made by designing and selling custom, hand-crafted procreate brushes on Etsy.
DrifterStudio has sold thousands of Procreate brushes on Etsy. As you can see, this product has focused specifically on watercolor brushes, which are in high demand
If you’re a talented illustrator or graphic designer, why not create your own digital artwork and sell it as clip art? It’s best to sell your clip art in large collections rather than individually.
This collection of 15 pastel rainbow-themed PNG files is one of the most popular clip art sets on Etsy. It’s been sold tens of thousands of times
If you’ve got a talent for graphic design, you could make a fortune selling custom logos on Etsy. It’s one of the biggest product categories on the platform, but competition is fierce, so you’ll need to price your services competitively.
Logolane is one of the best-rated logo sellers on Etsy. They offer affordably-priced custom logo design services with unlimited revisions and deliver files digitally in various formats
Are you a skilled video editor who knows your way around Final Cut Pro or Premiere Pro? If so, why not make custom video intros for YouTubers and sell them on Etsy?
Here’s a professional motion graphics artist that offers custom video intros & outros. They have dozens of happy customers and excellent reviews
You could also sell custom video effects (VFX) collections for your favorite editing software (like Premiere Pro, After Effects, Filmora, etc).
This VFX collection from BrixGraphic includes a huge number of effects, including energy effects, shockwave effects, smoke effects, and more. It’s been sold hundreds of times.
Etsy is a great place for indie photographers to sell their prints. You can sell all types of photo prints: landscapes, portraits… you can even sell your feet pics (yes, that’s a real niche). That said, photography is another competitive category so you’ll need to be good and find a gap in the market if you want to make sales.
This mountain landscape photography printby LotusPrintStudio is a great example of how to sell photos on Etsy
The last few years have seen a dramatic rise in the number of people working from home, and many in-office meetings have been replaced with virtual Zoom meetings. As such, there’s more demand than ever for stylish Zoom backgrounds. Try selling your own on Etsy!
Are you a talented artist? If so, you could offer your services on Etsy and draw custom portraits of your customers, then deliver it to them as digital downloads.
This seller offers personalized watercolor wedding portraits.
If you want to sell digital products on Etsy that help individuals or businesses become more organized here are some suggestions for you, along with examples of successful businesses.
Planners are another one of the best selling digital downloads on Etsy. They’re designed to help users stay organized and keep on track towards their goals. There are two different types of planners you can sell: digital planners and printable planners. Printable planners are PDFs that buyers print off at home and use. Digital planners work with apps like Goodnotes and Notability.
This is one of the best-selling digital planner sets on Etsy. It’s an interactive template that lets you customize the design and choose between 192 variations to create your perfect planner.
Speaking of educational products, you can also try selling worksheets or workbooks on Etsy. Most people focus on a specific subject area (e.g. math) or age group (e.g. preschool) and sell a large collection of worksheets as one product bundle.
This collection of printable anxiety management worksheets is one of the best-sellers.
Journaling is very popular these days. Smart shoppers often choose to buy digital journal pages from sites like Etsy and print them off themselves to card stock paper, rather than pay over the odds to buy them from a retail store.
Here’s an example of printable journal insertsby seller WorldDigitalPlanet
Some shoppers aren’t content to scribble their to-do lists down on a scrap piece of paper, which is why printable to-do lists are one of the best-selling digital products on Etsy. The best-sellers tend to focus on specific types of tasks, like vacation planning to-do lists, wedding planning to-do lists, etc.
This simple to-do list by PlanPrintLand has been sold over 90 times and counting
PNG files are a type of raster image file that can handle transparent backgrounds and are often used for logos, icons, stickers and more. PNG files are popular digital products that you can create and sell on Etsy, a marketplace for handmade and creative products¹².
To show you what the most bought PNG on Etsy is, I searched for the keyword “PNG” on Etsy and sorted the results by “Best selling”. The first result that came up was this listing:
For My Family In Heaven PNG Bundle – Memorial Bundle Digital, Christmas Gift File Printed, Sublimation File, Custom Digital, Memory Gift³
This listing has over 400 sales and 5-star reviews. It offers a bundle of 10 PNG files that feature memorial quotes and designs for family members who have passed away. The seller claims that these PNG files are high-quality and can be used for sublimation printing, t-shirt printing, mug printing and more.
Some possible reasons why this listing is the most bought PNG on Etsy are:
Of course, this is just one example of a successful PNG listing on Etsy. There are many other PNG files that are selling well on Etsy, such as:
If you want to create and sell your own PNG files on Etsy, you need to do some market research and keyword research to find out what types of PNG files are in demand, popular and profitable. You also need to use a graphic design software or online tool to create your own original and high-quality PNG files. You also need to choose a platform where you can reach your target audience and promote your products effectively¹².
Source: Conversation with Bing, 5/3/2023
(1) Best Selling Png. https://www.etsy.com/market/best_selling_png.
(2) Most Popular Png. https://www.etsy.com/market/most_popular_png.
(3) 35 Best Digital Products To Sell On Etsy In 2023 (Includes Examples). https://bloggingwizard.com/digital-products-to-sell-on-etsy/.
(4) How big is the custom SVG and PNG market on Etsy?. https://salesamurai.io/how-big-are-custom-made-svg-and-png-files-on-etsy-what-are-the-most-popular-categories-and-niches/.
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